Current Issue
Display Ad Rates
The basic ad rate is $9 per column inch. The discount rate -- available to those advertising in four consecutive issues or a total of 10 issues during the course of the school year -- is $7 per column inch.
To calculate total cost, take the actual height of the ad (in inches), multiply by the number of columns wide (1, 2, 3, or 4) and then multiply by $9 or $7. (see guide below) Add a one-time $25 design fee if we produce the ad.
Display Ad Rate Guide
$7 per column inch (purchase of four ads or more):
1/16th page = 2 columns (5 inches) x 2" = $28 per ad
1/8th page = 2 columns (5 inches) x 4" = $56 per ad
1/4th page = 2 columns (5 inches) x 8" = $112 per ad
1/2 page = 4 columns (10 inches) x 8" = $224 per ad
Full Page = 4 columns (10 inches) x 16" = $448 per ad
$9 per column inch (purchase of less than four ads):
1/16th page = 2 columns (5 inches) x 2" = $36 per ad
1/8th page = 2 columns (5 inches) x 4" = $72 per ad
1/4th page = 2 columns (5 inches) x 8" = $144 per ad
1/2 page = 4 columns (10 inches) x 8" = $288 per ad
Full Page = 4 columns (10 inches) x 16" = $576 per ad
Ready to place your ad?
Display Ad Submission Guidelines
To submit a display ad, please follow the following steps:
1. Download
Download ad order sheet.
2. Fax
Complete, sign and fax (or send) the ad order sheet to the Synapse office one week (on Thursday) prior to the publication date you are requesting.
Synapse
500 Parnassus Ave.
Millberry Union 123W
San Francisco, CA 94143
tel: 476-2211
fax: 502-4537
3. E-mail
E-mail your ad to synapse@ucsf.edu. All ad material is due one week (on Thursday) prior to the publication date you are requesting. If possible, please send ads in PDF format. You may also mail a hard copy of your ad to the address listed above. Please note: Advertisers may prepay or be invoiced at the end of the month.
4. Read
Synapse Ad Policy: Paid advertisements do not necessarily reflect the views of Synapse. Synapse and its editorial board reserve the right to decline advertisements promoting false or misleading claims, known health risks, or content deemed by the editors to be antithetical to the interests of UCSF students or the UCSF community. Synapse does not accept advertisements from tobacco or alcohol manufacturers, or sexually oriented personal ads. Synapse reserves the right to run any ad with a disclaimer.
Advertising Info
Product
Synapse is a free weekly newspaper, produced primarily by UCSF students and staff. An average of 4,500 copies are distributed at racks around the Parnassus and Mission Bay campuses, as well as satellite sites such as Mt. Zion Hospital, Laurel Heights, Mission Center and S.F. General Hospital. Synapse is the primary news source for the UCSF community.
Readers
Synapse delivers fresh, intelligent coverage of campus news and events, entertainment and restaurant reviews, as well as a wide-range of feature stories, editorials and weekly columns, to the entire UCSF community. Thousands of students, postdocs, faculty, staff members, and visiting patients read Synapse weekly in print and online.
Specs
The Synapse page is 10 inches wide (four columns) by 16 inches deep. Display columns are 2.5 inches wide.
Submit
Ready to place an ad? Read our submission guidelines.
Synapse Media Kit
Publishing Schedule
2009-10 Publishing Schedule
Sept. 10, 24
Oct. 1, 8, 15, 22, 29
Nov. 5, 12, 19
Dec. 3, 10
Jan. 7, 14, 21, 28
Feb. 4, 11, 18, 25
Mar. 4, 11, 18, 25
Apr. 1, 8, 15, 22, 29
May 6, 13, 20, 27
June 3
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